12+ years designing thoughtful digital and physical experiences, where strategy, storytelling, and craft come together to create meaningful connections.
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I am a Product Designer with 6+ years in digital product & UX/UI design and 12+ years total design experience, including a strong consultancy background. Experienced leading end-to-end product design across discovery, strategy, interaction, and high-fidelity UI in collaboration with Product, Engineering, and Research. Proven track record delivering scalable, human-centered solutions across healthcare, e-commerce, enterprise, telecom, and financial services.
I work at a global, industry-leading consultancy partnering with some of the world’s most recognized brands to design and deliver complex digital products. In this role, I worked across multiple projects, industries, and team structures, often embedding directly with client teams. The environment required a high level of flexibility, strong product thinking, and the ability to move fluidly between UX research, interaction design, and polished UI execution.
Before diving into digital, I built my foundation in interior architecture and industrial design. With two master’s degrees in Interior Architecture, I spent years designing immersive retail experiences, from concept to installation, for global brands and emerging companies. My work ranged from display systems to full brand environments, always focused on storytelling through space, light, and materials.
Over the years, I’ve worked across industries and platforms, helping companies design tools that are not only beautiful but purposeful. My consultancy experience taught me to adapt quickly, collaborate effectively, and lead projects from strategy to delivery. While I can flex across the design spectrum, I thrive most in conceptual thinking, design exploration, and crafting cohesive user experiences.
Over six years in retail design, creating immersive experiences for major brands.
Every project starts with empathy. I focus on understanding real user needs and translating them into intuitive, accessible solutions that make technology feel effortless.
I approach design through both a creative and business lens, aligning decisions with measurable outcomes and ensuring that design drives impact, not just aesthetics.
I believe in creating systems, not just screens. From scalable components to clear visual hierarchies, I help build foundations that make products consistent, flexible, and future-ready.
Whether it’s ideation, motion, or micro-interactions, I strive for work that feels crafted and meaningful, where every detail has intention and every pixel serves a purpose.
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