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Led end-to-end product design across UX strategy, interaction design, prototyping, and high-fidelity UI design, shaping the experience from concept through delivery.
Worked closely with product managers, developers, medical stakeholders, and brand teams to align business needs, medical accuracy, and user experience goals.
Designed a tablet-based healthcare experience focused on clinical trial visualization, patient cohort simulation, and more engaging provider education workflows.
Improve healthcare provider engagement by transforming complex clinical data into clearer, more interactive, and conversation-driven experiences.
Healthcare providers were often presented with dense clinical trial data through static PDFs and fragmented materials, making conversations difficult to navigate and harder to personalize during live presentations.The experience needed to simplify large amounts of clinical information while helping sales representatives guide more engaging and meaningful provider discussions.
Breaking complex tasks into clear steps reduced the burden on participants navigating the exchange.
The experience framework was designed to support provider conversations through modular storytelling, simplified navigation, and scalable interaction patterns that could evolve across future treatments and educational content.
Reorganized complex clinical information into guided experiences that supported more natural and engaging provider discussions.
Optimized interactions and navigation for tablet-based usage during live healthcare conversations and presentations.
Reduced cognitive overload through modular layouts, clearer hierarchy, and digestible visual patterns.
Created reusable UI structures capable of supporting future treatments, educational content, and global adaptations.
The final experience transformed complex clinical information into a more intuitive and presentation-friendly platform centered around guided navigation, modular storytelling, and simplified data visualization.
The experience enabled sales representatives to communicate treatment outcomes more clearly while supporting more engaging healthcare provider conversations.
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We conducted workshops and usability sessions with sales reps to understand how they currently navigate and communicate clinical data.
The goal was to identify:
Key Insights:
These insights shifted the direction from data exploration → conversation enablement
Sales reps are responsible for communicating complex clinical information to HCPs in a clear and persuasive way.
They need tools that:
Healthcare providers are the audience of these conversations.
They expect:
I established a modular UI system that balanced clinical precision with conversational clarity.
The visual language emphasized hierarchy, accessibility, and reusable components to ensure scalability across medications while aligning with brand standards.
High-fidelity prototypes were developed and tested with representative users to validate navigation clarity, content hierarchy, and conversational flow.
Testing Goals:
We tested the mid-fi prototype with potential users (sales reps) with 2 different kinds of test
Moderated Usability Tests: Conducted a usability test with 2 of the client's sales reps.
Collaborative Workshop: Collaborative workshop with the field advisory board to demo the prototype (10 sales reps)
Moderated usability sessions confirmed:
Users agreed the product will be impactful during their meetings with the HCPs
“A more intuitive way of navigating clinical information.”
- User 4
of users agreed the product would be impactful in HCP conversations
I delivered detailed interaction specs and component documentation to ensure implementation fidelity and alignment across engineering, product, and medical stakeholders.
Close collaboration during build reduced ambiguity and maintained design integrity.
The experience was structured to support a guided workflow, allowing users to:
The architecture prioritizes clarity and progressive disclosure, ensuring users are not overwhelmed.
