Patient Simulator
Clinical-trial data, turned into a conversation field teams could lead.
- Role
- Day-to-day design lead
- Validation
- 12 of 12 test participants would use it with HCPs
Reduce Motion is on for this device, so transitions are simplified.
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Senior / Lead Product Designer
Hands-on product designer with 7+ years of experience, 6+ of them at Accenture Song, working across healthcare, financial services, commerce and emerging tech.
Clinical-trial data, turned into a conversation field teams could lead.
Modernizing investment transactions across a complex, multi‑channel platform.
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Exploring a more engaging shopping experience for Netflix fans through early experimentation with AI-assisted design.
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I stay hands-on from ambiguity to delivery.
I partner with Product, Engineering, Research, Design Systems and business teams to turn complex ideas into experiences they can align around, build and ship.
From framing and interaction models to UI, delivery and build support.
Product, Engineering, Research, Legal, Design Systems and business stakeholders, moving in one direction.
Reusable patterns that hold up across workflows, products and channels.
Concepts, prototypes and stories that help teams and leadership decide.
Open to Senior and Lead Product Designer roles
I like work that’s complex, people who are kind, and products that feel human. If that sounds like your team, let’s talk.
Clinical-trial data, turned into a conversation field teams could lead.
When information gets more complex, the answer usually isn’t to show more of it.
My role
Senior Product Designer
Day-to-day design lead
Led interaction design, prototyping, delivery, and a lightweight design system, coordinating four designers in partnership with the Design Lead.
Project scope
Mission
Turn important but hard-to-connect clinical information into more human, real conversations by connecting clinical-trial evidence to patient profiles HCPs could recognize from their own practice.
The original information lived in dense documents. It was relevant and important, but hard to connect to the kinds of patients doctors see in their practice.
The experience had to feel like a guided conversation, not a wall of loose data.
A rep had to be able to filter by simple things, like age, sex, or type of condition, and show how a similar person progressed over time, live and side by side on a tablet.
The experience
The flow follows the conversation: describe the patient the doctor has in mind, see every dosing arm side by side, then go deeper into one.
Step 1 of 4
Step 2 of 4
Step 3 of 4
Step 4 of 4
Product structure
We reorganized dense clinical information around how a field rep actually talks with a healthcare professional: narrow to a relevant patient scenario, present the evidence, compare outcomes when useful, and adapt.
1Narrow to a patient
2Present the evidence
3Compare outcomes
Information design
We focused the experience on the criteria that mattered most and made them easy to scan, with clear visual feedback so reps could narrow results without hitting dead ends.
Data visualization
Progressive disclosure let reps focus on one outcome at a time or compare treatments when needed, without crowding the experience.
Proof
Research signal
12 of 12
study participants said they would use it as a sales aid in their conversations with healthcare professionals.
Expressed intent, not observed adoption
Client signal
Moved toward production.
The response helped move the concept forward toward production, and the client expressed interest in applying the approach to other medications.
Interest in expanding, not a completed rollout
Even with dense clinical data, design can bring the human back in.
The evidence itself never changed. What changed was the structure around it: a conversation that starts from a patient the doctor recognizes, not from a document.
That’s what I’ve carried into my work since. When information gets more complex, the answer is rarely to show more of it. It’s to give it a clearer structure, so people see real people, not just numbers.
Modernizing investment transactions across a complex, multi‑channel platform.
Open to Senior and Lead Product Designer roles
I like work that’s complex, people who are kind, and products that feel human. If that sounds like your team, let’s talk.
Modernizing investment transactions across a complex, multi‑channel platform.
Simplifying a complex product does not mean removing the complexity behind it.
My role
Lead Product Designer
Investment Exchange / Fund-to-Fund workstream, within a multi-year platform modernization
Led the Investment Exchange experience end to end, from interaction models and complex transaction logic through detailed UX/UI, cross-functional alignment, stakeholder approvals, design delivery, and build support across multiple releases.
Workstream scope
The challenge
It was modernizing a high-stakes investment experience without losing the complex business logic behind it, inside an existing product ecosystem and design system.
The same transaction had to serve participants and associates across web, mobile and Unified Desktop, and set patterns future transaction experiences could reuse.
Before
The legacy experience put every option, field and message on one page, so participants had to make several decisions at once.
Redesigned
A guided wizard breaks the transaction into focused steps, so participants know where they are, what to do next, and what matters at each moment.
The experience
Five focused steps take a participant from choosing an account to confirmation. Each decision builds on the last, and a running summary keeps them oriented the whole way.
Step 1 of 5
Step 2 of 5
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Step 5 of 5
Interaction architecture
Instead of exposing the full transaction at once, we divided it into focused steps: choose the account, then a three-step wizard for what to move, where it goes, and a final review.
Progress, a running transaction summary and a live “remaining to allocate” bar keep participants oriented, and Continue only unlocks when the numbers add up.
Systems & components
We assessed 259 business rules behind the transaction. 204 show the participant a message: 154 were already served by the design system’s Alert, and 50 needed something it couldn’t do.
Every one of those messages now resolves through three decisions: where it lives, how serious it is, and what the participant must do. The answers configure one governed component, so nothing is designed rule by rule.
We took the gaps to the design system team as three optional capabilities inside the same Alert: an inline link, a secondary action and a required acknowledgement.
Scale & reuse
The model had to fit an existing product ecosystem and design system while supporting different account types, investment scenarios and future channels.
The same reusable interaction patterns run from participant web into the associate’s console in Unified Desktop, and into SimView, where an associate sees exactly what the participant sees.
They are also becoming the system behind the next big features, Allocations and Rebalances.
Delivery, learning & experimentation
Delivery
Multiple participant releases are live.
The associate’s console in Unified Desktop and SimView is in progress, and the mobile app is in discovery, planned for 2027.
Product learning
Drop-off did not always mean transaction failure.
Some participants entered the experience to research investments and understand their options before deciding whether to transact. That changed how success should be read, and reinforced the need to support decision-making before and during the transaction.
Ongoing experimentation
Testing “Swap” versus “Exchange” terminology.
The test is still running, so there is no result to report yet.
Decision support, before and during
Designed to help people decide, not only transact.
BeforeGet help, or manage it yourself.
Before confirmingSee how the investment mix will change.
The product should carry the complexity, so people don’t have to.
Simplifying Investment Exchange never meant removing its logic. The work was deciding what the product absorbs, and what a participant needs to see.
It also changed how I read the numbers. In a high-stakes financial product, leaving a flow can mean someone is still researching, not that the experience failed. Metrics need behavioral context.
So the goal was never just completion. It was helping people feel informed enough to make the right decision, now or later.
Clinical-trial data, turned into a conversation field teams could lead.
Open to Senior and Lead Product Designer roles
I like work that’s complex, people who are kind, and products that feel human. If that sounds like your team, let’s talk.