Patient Simulator

Simplifying complex clinical data for healthcare providers

Designed a tablet-based healthcare experience that helped sales representatives communicate complex clinical trial data in a clearer, more engaging, and conversation-driven way during provider interactions.

Healthcare

Data Visualization

Complex Workflows

Enterprise UX

Full Case Study

Impact

Transforming static clinical trial presentations into interactive product experiences
Simplifying complex healthcare data through guided visual storytelling
Designing tablet-first workflows optimized for live healthcare provider conversations
Building scalable foundations for future treatments, markets, and educational experiences

Project Snapshot

Role

Led end-to-end product design across UX strategy, interaction design, prototyping, and high-fidelity UI design, shaping the experience from concept through delivery.

Collaboration

Worked closely with product managers, developers, medical stakeholders, and brand teams to align business needs, medical accuracy, and user experience goals.

Project Scope

Designed a tablet-based healthcare experience focused on clinical trial visualization, patient cohort simulation, and more engaging provider education workflows.

Business Goal

Improve healthcare provider engagement by transforming complex clinical data into clearer, more interactive, and conversation-driven experiences.

The problem

Healthcare providers were often presented with dense clinical trial data through static PDFs and fragmented materials, making conversations difficult to navigate and harder to personalize during live presentations.The experience needed to simplify large amounts of clinical information while helping sales representatives guide more engaging and meaningful provider discussions.

Communicating complex medical datasets in digestible ways
Supporting live conversations during healthcare provider meetings
Simplifying navigation across large amounts of clinical information
Creating scalable foundations for future treatments and educational experiences

Design Process

Breaking complex tasks into clear steps reduced the burden on participants navigating the exchange.

Discovery & Ideation

Understand the problem and user workflow and clinical data complexity
User research and understanding workflows
Initial wireframes

Prototype and Test

Build Mid-fi clickable prototype
Usability testing
User testing report

Visual design

User test wireframe updates
Mood board exploration
UI Hi-FI Wireframes

Built

UI Screens production
Build visual style guide
Coordinate fabrication

Strategic Design Decisions

The experience framework was designed to support provider conversations through modular storytelling, simplified navigation, and scalable interaction patterns that could evolve across future treatments and educational content.

Turning Data Into Conversations

Reorganized complex clinical information into guided experiences that supported more natural and engaging provider discussions.

Designing for Live Presentations

Optimized interactions and navigation for tablet-based usage during live healthcare conversations and presentations.

Simplifying Clinical Complexity

Reduced cognitive overload through modular layouts, clearer hierarchy, and digestible visual patterns.

Building Scalable Foundations

Created reusable UI structures capable of supporting future treatments, educational content, and global adaptations.

Design Solution

The final experience transformed complex clinical information into a more intuitive and presentation-friendly platform centered around guided navigation, modular storytelling, and simplified data visualization.
The experience enabled sales representatives to communicate treatment outcomes more clearly while supporting more engaging healthcare provider conversations.

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